In the past, customers were encouraged to be very inefficient with their electricity usage. Rather than fit efficient insulation, high consumption was tolerated for years to come.
And thanks to the "Base Load" myth of coal based generators, people were encouraged to use heat banks and storage HWS which loaded the system during the night.
But this could only be done by offering cheap "night rate" electricity.
In the future, our consumption must be focused on day-time peaks, as well as much better insulation, and the use of heat-pumps. And of course a steep increase in electricity tariffs will greatly encourage this.
In the future, companies which operate 24 Hrs without thought to electrical cost, will focus much more on efficiency, and even begin to shut down operations at night.
In many countries (eg Australia) there has already been a huge increase in domestic solar and battery installations.
This change will be driven by unavoidable price rises, and the recognition of our profligate wastage in the past..