I love me some high end Zojirushi, but this feels stupid over engineered. That retractable Zojirushi cord though. My family upgraded from a top end Xiaomi/Mijia IH pressure rice cooker ($150 USD) to top end IH pressure Zojirushi ($800 USD) and they performed comparable.

Best rice is still... controversial... instantpot if one knows what they're doing, but it's definitely fussier than high end models that can figure out any arbiturary quantity of rice. I remember another friend with mid-high end Zojirushi scoff at instantpot rice until they tried some. Then a few years later Zojirushi integrated pressure cooking in their top end models. That said, from what I hear, there is something black magic about Zojirushi's ability to cook brown rice.