The day I typed my first question into ChatGPT I cancelled my gmrly subscription. If they'd a public stock I'll be shorting it so hard.
Of course, GPT-4 can be molded into an editing-centric companion, but I bet Grammarly is already working on that, and they might end up paying OpenAI for the technology.
Brand recognition means that it's a lot easier for Grammarly to build that product than for a random third party to break through.
But all the editors where Grammarly is integrated are owned by Google/Microsoft/etc., who can natively implement a writing-tailored AI as a feature.
Unless they get a very good deal using the GPT-4 API might end up too expensive for their use case.
Grammarly has the UX down. For authors, gpt doesn't compare.
When I began to consistently compose 1000+ word passages, all while never triggering a red squiggle, I realized I'd gotten everything I needed from the tool and I uninstalled the addins. (I was a fully paid single user, btw.)
Communication isn’t just information. It’s also how relationships are built. I get an email that was run through a dozen rounds of spell check and AI wizardry and I won’t even know who you really are.