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> building up an alternate identity in various social sites

I wonder when we will see the startups that offer this as a personalized service. It can be equally responsive to law enforcement, should actual legal processes are involved, but for any other actor besides the law, the illusion can be real.

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In Vinge's novel Rainbow's End, there is a group called the Friends of Privacy which basically exists to obfuscate and inject noise into the identifying information found online.

I really need to read this.

If anyone needs convincing, Vinge published a similar story for free in IEEE Spectrum, complete with the "Friends of Privacy," called Synthetic Serendipity. http://spectrum.ieee.org/computing/networks/synthetic-serend...

It's "Rainbows End". The absence of the apostrophe really is important, since it completely changes the meaning of those two words.

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