I got a new bmw last year, and before I left the lot, some 20 yo "genius" from the dealership sat down with me and went through every menu in the infotainment to set it up how I wanted and turn off all the annoying driver assistance features. that took the better part of an hour, and to be honest, a slight twinge of buyer's remorse began to set in.
but since then, I haven't changed a thing (okay, I've changed the thermostat about once per season). I'm exactly the kind of person who loves to hate on this kind of thing, but I can't. the car behaves exactly how I want, and it's a lovely way to cruise around town, eat up miles on the freeway, occasionally tear up backroads, etc. the one minor frustration is that I can't permanently turn off the engine auto stop/start, but I'm guessing bmw's hands are tied on that one.