- IRI sells syndicate (aggregate) data on CPG sales -- individual brands in the store -- not at the merchant level (ie. Chipotle) - Kroger/Walmart sell more detailed versions of that, but for their own stores AFAIK - I am not familiar enough w/ Argus to know to be honest, but I do not see them come up for competitive intelligence use cases (which is what we are aiming for) outside of card issuers/merchant acquirers themselves.

That said, we obviously have competitors. We are trying to differentiate with our data accuracy, focus on data scientists, and focus on Snowflake approach.

Obviously, this is a first product: we hope to add to it. See the vision here: https://magis.substack.com/p/datanomics