Did everyone forget about the Mike Rowe Soft ordeal? 17 year old Mike Rowe started his own web company and named it MikeRoweSoft.com (on purpose, he knew he was making a pun.)
You could not run an auction site as ibay.com
But you could still use the string in another context. e.g. eBayern
(Bayern=Bavaria)
This sentence alone increases my adrenaline level. The brainless arrogance of a pack of overpaid lawyers.