The practice of selling TLDs to every two bit dotcom was a mistake and needs to end.
The practice of selling TLDs to every two bit dotcom was a mistake and needs to end.
It really feels like there ought to be a better system.
But a domain is now a virtual signal. Most adverts are "search X" or advertising online already so there is a link. There are plenty of cool non-english but pronounceable words out there you can .com let alone cute things .so, .be, .co, .io, .ai, .gg, .dev, etc.
When a customer registers geographical domains, or old school domains like com / net, they can migrate to any other registrar they wish. This option guarantees reasonable prices for customers, even in the very long run.
When a customer registers their domain under TLDs like hot / deals / express they can’t move away unless they’re fine losing their domain name as the result. Most of these TLDs are owned by for-profit companies. IMO, this lack of competition pretty much guarantees the prices will eventually go way higher to extract more profit for these companies.
A while ago, people faced a similar problem with mobile telephone numbers. Many countries have solved the issue with legal measures, they force mobile operators to allow users to migrate to competing operators while keeping their old phone number. Until we have laws forcing internet domain names portability (similar to phone numbers portability), I personally plan to stay away from these new top-level domains.
Google Registry (https://get.ing) to .ing is what Verisign is to .com, and you can both register them on GoDaddy and transfer them to Gandi.