I don't like that trend, but at least it's only the homepage.
I don't like that trend, but at least it's only the homepage.
In addition, old folks tend to have difficulty finding information when they have to scroll down, especially when there’s no indication that there’s more below the fold (e.g. formerly scroll bars).
What prompted this standardization of look? Im seeing it all over now. The fact that I could find two archive utility websites, as example should speak to its ubiquity.
1. Phones these days are tall. It can be difficult to reach the top of the screen. The height of the screen is great for reading content, but it makes sense to load the initial navigation pieces mid-screen.
2. The barrier introduced by scrolling is much reduced my mobile. It's trivial to flick your thumb up to raise the main content to takeover the full screen.
The key is to ensure adequate information density after the initial scroll.