Huh? Don't understand what you are talking about... A quick study of human history and psychology will show that this is a bedrock of human behavior. For good and ill, it is what I would regard a well-accepted facet of human nature. We wouldn't be the species we are without the pressures of 'social norms'
I do believe though that most social norms are good, not because they're social norms, but because they actually serve people and as such became social norms. But some social norms (as history has shown: slavery, etc.) are accepted by a lot of people not because they make sense, but simply because they are social norms. It's up to each of us to challenge social norms, the right ones will stand up to the challenge, the wrong one's wont.
That's right, a sizeable portion of Sweden's population would fit right in on this blog: http://hipsterorlumberjack.tumblr.com/
People who really love camp might be poster children for human herd behavior, and they certainly make excellent prison guards when they grow up. But they suck at thinking for themselves.
[edit. on consideration, the second paragraph was an unnecessarily harsh blanket statement, emotional, and without any logical foundation at whatsoever. The more important question is whether free thinkers who do reject social media, camp, or group activities in general, are being pushed further from their ability to contribute to mainstream society by their choice of self-exclusion from FB than they would by e.g. choosing not to drink coffee at Starbucks, or be a customer of some other individual mega-corp.]
Maybe they just enjoy the outdoors. Maybe they really get a kick out of building fires and singing songs and making crafts. What on earth does any of that have to do with herd behavior or independent thinking?