I don't know about you, but if one of those clone manufacturers made it as simple to install Linux on their machine and have it not be an utter pain in the ass, that would go a long way toward me wanting to trust them.
The problem with the clones, and with clones in general, is that they're never quite 100% compatible. There's always some sharp edge there to cut yourself on. Fix that, and I'll definitely try a non-Raspberry Pi SoC.