Threads is pretty dang generic. Facebook also renamed itself to Meta and Google to Alphabet. There seems to be a competition among tech billionaires to try to come up with the blandest brand names possible.
Shouldn't that be pronounced Kitter or Chitter?
The only official pronunciation of X in English is "ks", and there are many languages that use X for many different sounds. Shitter is appropriate, I think some Spanish dialects might read it that way.
Also in English x is pronounced as z at the beginning of some Greek-derived words like Xerox and xylophone.
I wonder why politicians don’t all rename themselves “Joe Smith”.
I honestly believe that the point. Alphabet is suppose to be faceless and unseen. It's free from the perception of it's subservient brands and can act freely to promote it's own interest regardless of public opinion.
the prefix from "meta-physics" and other "meta-things"... in latin this prefix translated into "super-"