I'm not an expert, but I have an opinion, maybe some of you want to follow: ALWAYS SUPPORT THE UNDERDOGS. They are the ones experimenting with new ideas and hopefully sharing both what worked and what didn't.
Unfollow all the players with a huge following. They stop producing quality.
Start by supporting underdogs, people who have a following, but small and growing.
Eventually they'll become bigger in terms of following. Then unfollow them.