I met my wife on eHarmony after a few unsuccessful years on the apps. We have been happily married for 3 years. eHarmony was far better than any app but I can only attribute that to the fact that it is a paid for service with no free option, everyone there has to pay and that means people are more engaged and serious about a relationship.

It occours to me that the incentives are skewed. If the dating apps do a great job they lose users. This means the apps will (conciously or not) be designed to keep users using and that means, not finding a suitable partner. Even worse they actually put features that will help you find a match behind a pay wall, even more incentive to tantilise you but not deliver.

It'd be interesting to see a service that you only pay once you're in a relationship with someone from the service. So the company only gets paid when they find good matches. It'd become really good at finding matches or die.