I am shocked at how this start-up with a not-great name that was just another developer environment tool not less than six months ago managed to do a full re-haul and pivot toward fine-tuned AI models. It's much more compelling now.

Popped into my feed recently with two laughing attractive employees. That little video loop of them popped back into my feed again, and again, and again. And then they did a new, expanded version. It's TikTok marketing crack.

They caught lightning in a bottle in a sea of high interest rates and startups going bust left and right. Fair play. Great combined maneuver from marketing and product.