It's important to recognize the bubble you're in. Go to the American south and the Ford vs Chevy vs Dodge is a major identity for a lot of people. You'll see ridiculous bumper stickers like "I'd rather push a Ford than drive a Chevy." or "Ford. Like Chevy but for men."

And the more you customize your truck, the "higher" your status. To the point where you get ridiculous monstrosities like this https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcTCPjEi.... There is no point to this besides to declare ones status.

Hell even closer to your bubble of private jets and yachts, plenty of high net worth people collect expensive and rare cars. It is a major status symbol to say they have 1 of 500 La Ferraris made or 1 of 375 McLaren P1's.