The problem I face as a founder who is technical and has a core team of engineers is finding talent for marketing and sales, especially when I am close to launching. For marketing, I took a community dev approach and have hired a resource for DevRel. There is decent progress with this choice. The other dilemma is when do I have a fully functioning sales function, be it an individual or a team? I do not know, but what I have put as a policy is for the product and founding team to do the sales till we reach 10% of total users being our paid users. Will let you know if we decided to do otherwise and what the driver of the decision was.
From a product perspective, we are solving a problem for companies with limited technical resources to implement multiple tooling and policies for a well-architected and easy-to-govern cloud. We solve this by fixing the basics like naming and tagging and doing discovery in an assisted and automated fashion to give users visibility of changes, alerts, and accountability of cloud resources.