Nah, we're just in an weird valley right now where users still see capacitive touch screens as "ooh fancy new better" and so wouldn't consider paying more for mechanical. But I expect that will eventually wear off and some consumers (not the majority, but some) will be willing to pay the premium for mechanical things.

Especially in things like cars, where "giant ipad centre console" for a long time was some sort of luxury-differentiator, when in fact it's a terrible, distracting, cost cutting measure. At some point the return of mechanical knobs and switches -- done stylishly and ergonomically -- will become the luxury signifier instead.

It's the #1 thing turning me off buying any Tesla, and I know I'm not the only one.

Slapping a touch screen in something to replace physical interfaces tells me a company not only cheaped out on components, but on design & UX research. It's hard work to design and lay out quality mechanical components.