If you want to look at actual prices, look at RENFE (AVE) prices. Even RENFE's own AVLO loses money, it's there only to counter Iryo and Ouigo until they will rise prices or go bankrupt.
These train travel success stories are anti-personal transportation propaganda. They want to push you to using trains and then they will raise the prices - they want you not travelling anywhere if you are poor.
What i've heard is that, before, Renfe had a monopoly and since these new players came into picture, the prices have dropped dramatically in Renfe ticket fares. So definitely is good to see the benefits, but is it now also Renfe losing money and would the quality decrease? This would be a bad scenario for everyone then.
Coupled with: https://twitter.com/el_pais/status/1716776148049285585
There clearly is a reason for all of this: they don't want you travelling if you are poor.