But you still end up paying for the possibility of those disputes in terms of higher prices. If you make a dispute because somebody stole your card and bought stuff, the damage isn't simply undone by a chargeback. The merchant loses out. Chargebacks from identity theft, as you describe, are a massive source of risk to merchants, and they have to factor that into the price of their items. What's more, the credit card companies impose large fees on merchants who get too many disputes against them (even if they aren't engaging in fraud themselves, but instead they are the ones getting defrauded through the process you described).