"...will be formally unveiled on April 17 by Chief Financial Officer Marc Brulé in a keynote at The Canadian Institute's Forum on Canadian Payment Innovations.

The digital payments space has been booming recently. Canadian-born companies like PayFirma and NetSecure are already active in the mobile payments industry, not to mention American counterparts such as Square, as well as some failed ideas such as the Bitcoin."

Doesn't necessarily mean it is real but it does seem to be.