This is a substance-less comment. How are the multitude of EVs on the market similar? If you really think so, do you also think all the cars (ICEs included) look eerily similar? If you answer yes to that as well, then I can empathize with you: these days cars do look quite similar[0] and I found that not everyone will notice the differences. But that's more reflective of the person than the car. (For example ask an average person to describe the differences between bicycles on the market and they likely can't either.)

[0]: https://ade3.medium.com/driving-conformity-49ffb2b1ff9f