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Random anecdote: A few days ago I was heading to Dublin Airport when I spotted the Yahoo! logo covering the entire face of very large building. First thought: "That's pretty cool", Second Thought: "Wow, those guys are still going?"

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And that's why it's going to be hard for them to find success turning themselves around. Even if they came up with some killer new product, a lot of people would never know about it, and a lot of the ones that did would be skeptical because it's yahoo. When I worked there a couple years ago, they were very high on their brand's value. I'm not sure they should be. I think they might have more success launching (or buying) smaller, more self-contained sites with their own brands, similar to what they did with Flickr. (Of course, I have no idea if Flickr is actually a money maker for them.)

Yahoo recently retired their famous neon billboard that had been in downtown San Francisco for many, many years. The billboard was ugly, but it was a sad sign of the times when it came down. :\

http://news.cnet.com/8301-13772_3-57327029-52/san-francisco-...

it wasn't ugly :(

It certainly wasn't as ugly as the atrocities that have replaced it.

We can agree it was objectively very … purple.

http://www.thesfegotist.com/editorial/2011/november/16/end-e...

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