I think he didn't patent the Reaper. He charges $7 for 10 seeds, but you can get the seeds and Reaper products from other places. Pepper X is going to be exclusive to his company and he's not selling seed.
A whole year down the drain to save a few bucks taught me a lesson about buying quality seeds really quick.
Amazon should not allow these, but are shamelessly callous towards any external risk. A pest coming in on seeds or plant matter can easy become a multi billion dollar agricultural problem.
There is no way anyone should be able to order bootleg plant material with a clean conscience. You save a couple bucks yourself but in the process buy a mega-billions anti-lottery ticket for everyone else.