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I was actually just coming back to this post to re-consider that closing paragraph, it was a little dramatic. I should have pointed out that this idea has moved around quite a bit in 3 or 4 months, I'm certainly adept to change - this was related in the application as well. On my twitter page I just said "Shop Joy may have to pivot again".

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I do not really see why you have to pivot away from your idea simply because a competitor launched with a similar idea. You have mentioned several differences between Shopjoy and Shoptiques in your post and if I were you I would focus on making those differences my strength, when compared to competitors.

sure, there are some tangible differences and pivot is probably a strong word...I like focus instead.

I was just shocked by the timing. I mean, its sort of tongue and cheek, lots of ideas are similar all the time.

Shoptiques has a great thing going and ShopJoy will plow forward like it's supposed to.

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