I think the GP's issue isn't with the need for a login, it's with the choice of provider.
I didn't realise you were giving time away on FPGAs. Probably the best option would be to have a lighter preview that just shows the UX but not simulation, for anonymous users.
Unless you really expect your business to be mostly high-touch sales, giving your potential customers as much information as possible before you demand anything from them is probably the best strategy
Yes!