I traded a Toyota full size pickup truck in for my first Tesla, a Model S, because Tesla needed to move units to survive. I'm looking forward to closing the loop, trading that Model S (with almost 110k miles on it after driving cross country in six years) in for my Cybertruck. It's ugly, I love it, I don't care what it costs.

The most popular vehicle in the US? The F150 [1]. You must dive into this market segment head on, as this vehicle population is responsible for substantial US mobility emissions [2]. Sell to younger people who want trucks, but want an electric truck. Same reason Harley Davidson spun their Livewire bike out to its own brand [3]: old people riding Harley's didn't want it, and that persona is dying out. So you have to create a new brand to cater to the persona you're targeting [4] [5].

[1] https://www.cnbc.com/2021/12/02/ford-pickup-remains-americas...

[2] https://record.umich.edu/articles/study-compares-greenhouse-...

[3] https://www.cnbc.com/2022/09/27/harley-davidson-spins-off-li...

[4] https://medium.com/startup-grind/people-dont-buy-products-th...

[5] https://www.useronboard.com/features-vs-benefits/