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Well, if you're talking about vanilla WordPress, the article doesn't make any sense. Vanilla WordPress is completely free. There are no fees for adding different fonts or any of the other things you say you were charged for. So if it's not a managed service charging you those fees, where are they coming from?

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The fees are coming from turn-key solutions that offer to solve the issues I note in the article, e.g. paid themes or paid plug-ins.

I've made sure to more explicitly motivate the intent of switching to Wordpress being to reduce custom code and on-going maintenance, in the article.

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