It's the F-150, but with an electric motor. What's "cool" about it?
There's nothing fresh. Same boring design. Throw in a cool marketing name "F-150 LiGhTnInG" and a battery pack and people think this is "innovation"?
What a joke.
There's nothing fresh. Same boring design. Throw in a cool marketing name "F-150 LiGhTnInG" and a battery pack and people think this is "innovation"?
What a joke.
People like electronic trucks, and people like the Ford F-150.
> There's nothing fresh. Same boring design.
It’s literally the top selling vehicle in America. Clearly people are OK with the design. But now it’s an electric truck.
> Throw in a cool marketing name "F-150 LiGhTnInG" and a battery pack and people think this is "innovation"?
I don’t think many people think it’s anything beyond an electric F-150. That’s enough for a whole lot of people.
Now I'm not saying the electric Lightning has anything SVT-like about it in its current form. In fact I had to take a vehicle of mine to a Ford service center (which I avoid at all cost) a few times over the last few weeks to work out a random transmission bug with them and I was surprised at the number of Mach-E and Lightning there for service. But the Lightning was a great pedigree from days gone by and it's unfortunate the vehicle of today isn't really what he originally stood for [0].
I'm not sold on Ford's current entrants into the EV space. I think there are much better options for the money. Ford also let dealerships full on rip people off when they were hard to get. That, in itself, is inexcusable and they should be held accountable.
[0] https://horsepowermemories.com/2014/08/09/1993-1995-and-1999...