I'll never understand the attraction of these "light duty" vehicles. Very impractical. Unnecessarily large vehicles. You are sitting so high up and a large amount of your view is obstructed by the hood (additional view obstructed by the pillars). The bed of these pickups will barely fit your lumber for a DIY project. Have to put the tailgate down and secure it properly. Let's not forget the poor efficiency due to extra weight and will drive like shit on the road.
I would say 99% of the people that own these "light duty" trucks are really just compensating for their insecurities.