Some of those higher priced models are priced so business owners and the truck manufacturer can optimize for the Business Use Depreciation Deduction [0] [1] (and also convos with family friends)
[0] - https://turbotax.intuit.com/tax-tips/small-business-taxes/bu...
[1] - https://www.crestcapital.com/section-179-deduction-vehicle-l...