I use plenty of services that I do really want but as long as I don’t actually have to pay for it, I won’t pay. Do I watch Disney+ or HBO or Netflix a lot sometimes? Yes. Have I ever paid for any streaming service? God no, because I always got some friend I can bum off of. And as long as I can bum, I will continue to bum.

The only things I willingly and voluntarily pay for are news and music subscriptions and that’s because I value them the most and consider them important to society but I definitely don’t necessarily use them the most.

Anyway my only point is that it has nothing with open standards. People want free and will take advertising if it means it’s free.