Growing up, my parents had a Discover card (among others) and everywhere we went, I remember them asking if they took Discover because so many places didn't. It wasn't until years later when I saw the joke about this on Futurama that I realized this wasn't a unique experience:
> Fry: Do you take Mastercard? > Employee: Mastercard has been out of business for 100 years. > Fry: Okay, do you take Visa? > Employee: Visa has been out of business for 200 years. > Fry: Hmm, do you take Discover? > Employee: Sorry, no, we don't take Discover.