Why do I always get funneled to shoes and jackets from UPCASEBRAND or MADEUPNAME, even though I know I want something from a known brand?
We’re just hard to find.
There are lots of American companies that have designed their own products and sell online but we are outnumbered by Chinese sellers who use a lot of similar tactics to sell their goods to get better placement.
It is a war zone for most popular product categories.
I’m happy people are starting to cover how Amazon (and Apple to a lesser degree) has decimated the small mom and pop online businesses.
Most of us leveraged social media to find small US communities that were underserved.
And now they are out of business completely or they have had layoffs in the last two years.
Traditional media does not serve underserved markets.
If you want to target Christian moms over 40 who live in Southern markets…
Or Muslim women 20-30 year olds looking for stylish but conservative clothing…
Then your best bet was social media.
Keep in mind, the Facebook, TikTok and Shopify partnership were growing into strong competition for Amazon.
Once they were dead in the water, Amazon raised prices and put the squeeze on its small FBA sellers by forcing everyone to sell FBA and purchase advertising.
If you know the brand and want to see what can be bought with a button push, or if you want to find random shit, go ahead.
I don't know if I've found any good general clothes shops. Just e versions of big boxes, and the brands own page. Then you have collectors/vintage/DIY shops.