> I'm not a Elon fan but the autopilot in a plane does basically the same (if we are saying that planes and cars do the same thing, which is transport people) that Tesla's or many more manufacturers "autopilot" does on highways.

Even if true, when you talk about consumer marketing, none of that matters.

I don't have name for it, but there's a whole class of bad-faith, deliberately misleading statements that exploit the difference between common and technical understandings (e.g. say something you know most people will inaccurately interpret as X, then fall back to the much narrower Y when challenged).