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I'd rather have people discriminate against me before I meet them rather than after I meet them. It saves me time.

If I showed up to a job interview where someone wanted a "white, heterosexual, protestant men with libertarian leanings, no history of depression, unlikely to use alcohol in their free time, who don't look pornography, and are predisposed towards compliance with authority", it would be a strong disappointment for both of us. The problem is not targeted ads. The problem is that people suck.

Yesterday story about Gwen comes to mind:

http://raganwald.posterous.com/a-womans-story

In some cases, you are correct. For instance, if I am hiring someone to sell cars, I need a person who I can expect to be liked even by the most racist people.

But say that I am only slightly racist. If I knew you were Black, I probably would not go out of my way to say high to you. But once we are having a conversation it's easy for me to relate to you and my prejudices are more likely to be overridden.

I'd start with how good they are at sales. If you sell twice as many cars to everybody else, then why should you care if there are some bigots who don't buy your cars.

My biggest personal fear is the "history of depression" one, because I can plausibly conceal it (in fact, there are a number of laws to help me in doing so).

My standing question for the last several years has been "if we know absolutely everything about absolutely everyone, will some taboos disappear?" Depression is vastly more common than some people think, and if we're going to lose all privacy it'd be nice if we understood each other a little better.

True.

It's easier to fix people sucking if said suckage is easily observable though...

i don't disagree with what you say, but i worry that what you are implying is that people should be able to able to suck freely - not everyone is lucky enough to be able to have that attitude to discrimination.

Absolutely! Again, I'm not arguing that there are no privacy concerns overall, or that there are no misuses possible. Even when we don't intend on giving personal information, the data we provide random companies can be used to create ridiculous profiles of us, as the article on Target's (amongst others) use of behavioral profiling a few weeks ago demonstrated most compellingly. All of that data can be used in really creepy and problematic ways.

What I'm mostly saying is that a lot of the you-are-the-product hate is often presented hand-in-hand with “facebook just gives your information away to advertisers willy nilly so they can make money”, and I'm saying that's not really accurate. Facebook need you to stay on their site, so they get you to share information because that brings you and others onto the site. For advertising purposes, though, they don't have to give away any information, really. And at that point it becomes a matter of “do I trust Facebook with my information”, rather than trusting anyone advertising on facebook with it. This is a smaller question, so it is fundamentally easier to answer.

Now, the fb API of course expands the question to “do I trust facebook… Or any site I visit that uses the facebook API”. But still, there is a “me” component there—I have to visit those sites. This is still a potential problem, no question, but it is not the oft-presented specter of facebook sharing your private information with an arbitrary third party for the sole purpose of presenting advertisements on the site. That's the refrain I hear a lot that I wanted to say something about.

Libertarian leanings and predisposition towards compliance with authority?

And who don't look at pornography?