From the Mac right up to multiprocessing minis (Bull DPX/2 for example could be had with 4 68030), plus a variety of high end workstation vendors (Sun, Apollo) the 680x0 seemed like a much higher end processor than anything Intel based.
Then Sun dropped it in favour of Sparc.
It took a while but the 386 and it's replacements gradually ate everything in that space thanks to Compaq leading the way. Even Sun had intel based machines.