I am fortunate to be a high earner in the UK relatively speaking (top 2 or 3%) yet the idea of spending £15-20k on what is essentially a "starter car" (e.g. Toyota Yaris) let alone £30-35k on a normal petrol family car (e.g. ford focus) is just crazy to me. What a waste of cash. EVs start at more like £40-50k for bottom-of-thr-barrel brands like Kia or Hyundai, let alone a premium marque. Prices seem very high.
Who are buying these new?!
Someone must be as they end up on the used market. I presume they are leased as company cars or something first.