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To what degree is this a "tech economy" problem vs a "business" problem? Perhaps the businesses use tech, but then most do. A cable internet/TV company like Comcast is more purely tech. They were enshittifying long ago, which maybe proves the thesis. But I have a feeling it's not strongly driven or related to tech.

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It’s a business problem inspired by the last generation of tech companies

I believe the people who coined the term enshittification have repeatedly said it is a 'capitalism' problem.

To put a finer point on it, this is the logical conclusion of running the profit maximization algorithm. Corners will be cut and prices will be raised.

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