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The same goes, if I remember my HR buddy correctly, for quite a few of those "best company to work at" awards.

So if it isn't a reputable source, why trust any of this crap? It like all these logos that companies (or industry groups) invent and use as a trust icon on packaging. Just mostly crap. My So did an evaluation of those for food not long ago in Germany. Damn that was a real eye opener.

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You have to remember, you (the car buyer, employee, or shopper) aren't the target for these awards. These award companies market to mid-senior level VPs who have spending power and want to approach senior company leaders with a good story for their end-of-year review & bonus evaluation.

Nothing quite like the HR Director saying "Well under my leadership we were rated as one of the top 100 companies to work for!" But the awards company only has 100 spots available to consider, and you have to pay the awards company to evaluate you...

Damn, never thought of it that way

I used to take tier1/2 at a multitenant call center and one of our clients was Ethisphere - the "most ethical companies" people. They email blast companies every year to get them to take the stupid self-answer questionnaire and pay a couple thousand and get to call themselves ethical.

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