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If I recommended something to you but didn't believe it was actually worth recommending, is that immoral? Well I basically lied to you...

But it's ok! Because I also financially benefited from it.

Yes, marketing is immoral.

If it pays me, then I believe it's worth recommending :)

Though if you reject this implication, I totally agree.

imho rational beings have to reject it as it undermines trust and hence society as a whole.