“I actually think most people don’t want Google to answer their questions. They want Google to tell them what they should be doing next,” Schmidt said in an interview with the Wall Street Journal that sparked criticism from privacy advocates."

At least they're (sort of) upfront about it. That is advertising's exact task, to tell you what to do. What thing to buy. What destination to buy. What service to buy. And that does seem to be what people want, because most of us sit on the couch every night watching a box tell us what to do and what to buy.

Think of all the things Google might be telling you to do. Virtually all of them will involve cash changing hands. Google will never tell you to go for a walk or play with your kid.