They also have an insanely high threshold for parts quality, but without the volume to keep manufacturers making the same parts, they keep running out. The new Cintiq[1] has one of the nicest displays you'll ever see, but it will likely always be in short supply.
the component cost of the touchscreen in the Asus is around $40. I have the larger model here. the component cost for the wacom touch interface and controller (which you can't even really buy) would be in the hundreds of dollars (for a 7").
if you have used a real wacom you will know what I am talking about, the feeling and accuracy is simply awesome. I can't wait until the technology makes it into consumer tablets
they are doing a lot more integrations now, though most are pen: