It's mostly Japanese for me. I don't find this content relevant since I can't understand it.
Maybe someone mentioned that sign ups are available in one of those other social networks to a mostly Japanese audience, or maybe time zone just worked out better (it's currently 10am in Japan).
The vivaldi.social instance also has a large Japanese contingent.
Right now, it seems they're doing invite only so they can moderately control the load and keep track so everything keeps running.