There's only two electronic menu boards down from the previous four. Yet six total self-order kiosks (three double-sided), but the real expectation is people will just place the order with the phone via mobile ordering. After all, that's what most of the teenagers order did, in order to get their $0.50 Double Cheeseburger (with no additional purchase).
Moreover, you can't see into the kitchen anymore at all. It was a solid wood-decorated wall behind the counter, clearly a "hallway" or partition behind that, of which behind that is likely the actual kitchen. They increased the space of the dining area somewhat as a result.
I haven't been to McDonald's (in the US at least) in like 20 years. Double cheeseburgers are only $0.50?? After inflation that feels like it costs 25% of what I used to pay.
As others have mentioned, in-app coupon. Haven't seen it recur since (this was a few weeks ago).
Normal price of a Double Cheeseburger at that location is $3.89 ($4.13 with sales tax).
As a human it’s hard to compete with a screen when the person who needs to interact with you has used them for as long as they can remember.