Even the author doesn't believe in racial color blindness¹. This TED Talk is content marketing for his personal brand, his business doing speaking engagements² ($10-20K each), and his forthcoming book, and he's just upset that his YouTube view count shows that few people care what he thinks about the topic.

¹ "Taking that viewpoint seriously — while ultimately refuting it — was the express purpose of my talk."

² https://www.aaespeakers.com/keynote-speakers/coleman-hughes