I think it’s hard to generalize that into a phenomenon.
I have always bought 2 new raspberry pies with every release. I’ve used some and forgotten, unplugged some, given away some, broke some, and now they’re all used in some way.
I bought them because I knew I’ll use them. I didn’t buy any other random toys or mini computing devices (even though they were alluring) because I knew I wouldn’t use them.
There should be a name for the art of making every thing that randomly happens to some people into a phenomenon.