It’s hard to tell these days whether you’re buying a product from a brand you trust or from a company that bought the brand you trust.
Though, having said that, I recently bought a Bosch refrigerator because Bosch is still Bosch and I trusted Bosch.
But the refrigerator is crap, broken on arrival and it took 5 phone calls and 3 weeks to get service.
There's still plenty of nuance in these rebadging situations. It's also hard to tell without following a lot of business news whether the new owner just bought "the stickers" or bought all the original factories or bought some complicated deal in between.
While I was pleased with this particular purchase, my ability to trust any brand in general has been diminishing with age and each new betrayal of that trust.
I have a growing heuristic that is (at least in part) inversely related to number of employees and the time a company has been publicly traded.