It's just such an awful, uninspired, sad way to conduct business. There's no actual information in the email "we continue to work on different versions of Premium Lite as we ...". So is there a different version of Premium Lite they could move me too? Who knows, I suppose I need to go and research that myself, they're certainly not giving me any options or offering any kind of sweetener. If they're sincere in their stupid "thank you for being an early customer to our new product we're now killing" sentiment, they should do something like automatically upgrade me to the Premium plan for a decent period, say a year, without raising my price.
They should have kept YouTube premium and YouTube music as separate options in addition to having a bundled subscription. A lot of people have a problem with being forced to pay for both when they only use YouTube for non music viewing.
If Google had any faith in their product lines, that email would have a big call to action making it easy for a subscriber to switch plans. It’s weird that they just don’t seem to care at all about dropping subscribers, like they expect to fail and expect to be unable to upsell.
If it's so hard to offer less service at a lower price, then they should upgrade but lock in the old price for... let's say 5 years.