Maybe there is a state somewhere between "total chaos and carnage" and "emails users when new features are enabled for their account".
Such as "decided it wasn't an operational priority to email users when features were enabled for them".
Such as "decided it wasn't an operational priority to email users when features were enabled for them".
You could literally hire an entirely new guy, give him instructions to build such an email system, and let him put the right triggers on the user account permissions database to send out the right emails at the right time.
And then, when it's built, you can start adding more features like sending the emails only when demand is low and/or at times of day when you get the best click through rate. And then next you can start measuring the increase in revenue from sending those emails.
Before long, you have a whole marketing and comms team. Which you probably want as a big company anyway.
I'm sure we've all seen companies grow too fast become less productive than when there were a ten person startup.
Incremental rollouts are hard.
Incremental rollouts are hard, and so is communicating in a way that makes everyone happy.